Window display Wednesday- 1920s

May 15, 2013

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This window display (I believe) is a modern day take on the 1920’s era relating to the 2013 film that was just released of The Great Gatsby.

I have yet to see the movie, but here’s a little fashion history I read about the 1920’s to help me prep for the movie.

The movie is set in 1922 after WW1 when men and women were questioning the American Dream. Changes in social behavior especially with the younger women at the time were called “flapper” girls and felt free to do whatever they wanted where as before the war, women were more reserved and “lady-like”. Short skirts, no stockings, shorter hair, an unfitted waist and and red lips were common during this time. Pearl drop earrings, fur neck pieces, Art Deco influenced pendants and scarves were popular. For men: tuxedo, business suits, polo coats and Oxford shoes were common (suit and tie eh?!).

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Art Deco brought in geometric forms as artistic expression. Egyptian motifs and art movements such a cubism and expressionism were visible in his designs.

Coco Chanel was a strong designer of French Couture. She started off with a small shop where she made casual knit jackets and pull overs that were comfortable and practical. She began designing for film stars as a way of spreading the word about her talent through social media.

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I think I’m ready for the movie! Here’s the trailer if you need a refresher. I’ve heard a little bit of the soundtrack and I already love it!

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Reference
•Tortora and Eubank, 2010

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