Product development

November 6, 2010

For one of my projects, I decided to use one of TheColorainbow items for further product development. Here are some pages from my project.

Unisex infinity scarves– I chose to do this product because 1.) infinity scarves are becoming more popular, and 2. because many clothing items sold today can be worn by both men and women, if they choose to. Women wear men’s  t-shirts because they might like the loose fitting of it. Men wear women’s t-shirts because they like the tight fitting of it; same concept with pants. I thought it would be interesting to create a product in which that same target market would also like to add unisex infinity scarves to their wardrobe.

My competition would fall in between:

American apparel

Photo credit:

photo credit:


& metro park

photo credit:

Photo credit:


TheColorainbow- Spring 2011

Mood board

Line development

Line sheet

Spec sheet

Cost sheet

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