Product development

November 6, 2010

For one of my projects, I decided to use one of TheColorainbow items for further product development. Here are some pages from my project.

Unisex infinity scarves– I chose to do this product because 1.) infinity scarves are becoming more popular, and 2. because many clothing items sold today can be worn by both men and women, if they choose to. Women wear men’s  t-shirts because they might like the loose fitting of it. Men wear women’s t-shirts because they like the tight fitting of it; same concept with pants. I thought it would be interesting to create a product in which that same target market would also like to add unisex infinity scarves to their wardrobe.

My competition would fall in between:

American apparel

Photo credit: http://i.americanapparel.net/storefront/images/detail/serve.asp?media=rsa0503burn_SeeThruAthleticGrey.jpg

photo credit: http://1.bp.blogspot.com/_mzQwyCuhzxA/TC6t6laus7I/AAAAAAAAAic/CZz6GpAdKOU/s320/american+apparel+circle+scarf.jpg

 

& metro park

photo credit: http://images1.chictopia.com/photos/logan/8325688797/8325688797_400.jpg

Photo credit: http://cdn1.lookbook.nu/files/looks/medium/344134_another_start.jpg?1255473421

 

TheColorainbow- Spring 2011

Mood board

Line development

Line sheet

Spec sheet

Cost sheet

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: